Now, students, picture yourself opening a new store in your community. The best products, well-organized, kind service, and affordable rates can all be found here. The issue is that nobody even knows your store exists! Or, if they do find you, half of your belongings are tucked away in a corner, the layout is unclear, and the door is too small. That’s what happens with websites that don’t follow proper SEO rules.
Today, we’re going to talk about two parts of SEO that make a huge difference: On-Page SEO and Technical SEO. Think of On-Page as decorating and organizing your shop from the inside. And Technical SEO is more about making sure your shop is built on solid ground, easy to enter, and working smoothly.
Let’s go step-by-step.
On-Page SEO is all about what you do on your own web page to make it more helpful and more visible to search engines like Google. Think of it as preparing your shop’s shelves, putting name boards on items, using labels that make sense, and making it easy for customers to walk through.
But instead of shelves and products, we’re dealing with keywords, content, images, titles, and links.
Step 1: Finding the Right Keywords (Your Page’s Topic)
So, first of all, we need to decide—what is this page even about?
Let’s say you want to write an article on “how to lose weight.” Now, thousands of people are searching for weight loss every day. But not everyone types the same thing. Some people search “natural ways to reduce belly fat,” some say “home remedies for weight loss,” and some just type “diet plan for fat loss.”
We use keyword tools to figure out what exact words people are typing and then pick one main keyword that fits our article. This keyword becomes the focus of our page. Just one per page is enough, or else the page gets confused about its purpose.
Step 2: Writing Content Around That Keyword (But Not Just for Google!)
Okay, now you have the keyword. But now comes the fun part—writing!
You don’t have to fill the page with that keyword again and again like a parrot. No. Google is smart now. Write as if you want someone to understand.
Use easy words, give clear examples, and speak like you’re solving their problem. If your keyword is “easy yoga for beginners,” then write like you’re explaining yoga to a friend who’s never tried it before. Be helpful. Be simple. That’s what Google loves.
Step 3: Where Do I Put That Keyword?
Now that you’ve written your content, let’s make sure the keyword is in the right places. Think of this like placing important labels on your shelves so customers (and Google!) know where things are.
Put your keyword in:
- The title of the page (that people can see while doing a search on Google in SERP results)
- The first paragraph of the Article
- The meta description is a short description displays just below the title in search Snippets
- One or two subheadings (but only if it makes sense)
- The URL (it should contain the keyword you are targeting but keep it short)
- Alt text of images (we’ll talk more about this soon)
You don’t need to throw it everywhere. Just sprinkle it naturally like you’re seasoning food.
Step 4: Optimizing Images – A Must-Do!
Let’s say your blog is about healthy smoothies. You’ve added some really nice photos of your recipes. But the image file name is “IMG_2345.jpg” and the size is so big that the page takes forever to load. That’s bad.
Always:
- Rename your image file to something relevant, like “banana-smoothie.jpg”
- Compress the images so that they can load faster. (It decreases the quality of the image but it hardly makes a difference.)
- Add alt text (use keywords while giving the alt tag for images that can be small information about the image). Alt text also helps visually impaired people understand more about the image and page.
Step 5: Use Headings to Organize Your Page
A well-formatted book with small paragraphs, more headlines, and a clear layout inspires the user to read the book without getting irritated.
Same with web pages.
Use headings like this:
- H1 for the main heading (only once!)
- H2 for section titles (like “How to Prepare” or “Tips for Beginners”)
- H3 if you have small points under those
This will help Google to understand more clearly.
Step 6: Don’t Forget the Meta Description
This is a short summary of your page, shown in Google’s search results. If your page title is like a shop signboard, the meta description is your one-line pitch to bring the visitor in.
Use plain language. Make it inviting. Example:
Yoga poses for beginners that you can do anywhere, no need for equipment.
Keep it short—under 150 characters. And if possible, include your keyword once.
Step 7: Link to Other Pages of the Website (This is Called Internal Linking)
Let’s say you mentioned “intermittent fasting” in your article, and you already have another article on that topic. Link it!
This helps your visitor explore more content and helps search engines understand your website better. Internal links are like a map—use them smartly.
Now Let’s Talk About Technical SEO
If On-Page SEO is about decorating the shop, Technical SEO is like fixing the plumbing, the wiring, the floor, and the doors. If these aren’t working, customers will walk away—no matter how nice the shelves are.
Here’s what we look at:
First, Is Your Website Responsive?
Step 2: Is Google Indexing Your Page?
All your hard work will get wasted if Google is not able to index your page in its database. Occasionally, pages contain code flaws or are accidentally banned. To see if your page is appearing in search results, you can use a service such as Google Search Console.
If not, correct it and submit it once more.
Step 3: Does Your Website Load Fast?
Would you wait 10 seconds for a website to open? Me neither.
Your website should load within 2–3 seconds. If it takes too long, visitors bounce, and Google drops your ranking.
Tips:
- Use lightweight images
- Avoid too many plugins
- Use good hosting
Step 4: Is Your Content Updated?
Step 5: Do You Have Duplicate Pages?
Don’t write the same content on different pages of your website. It will confuse Google. Use something called a canonical tag to tell Google, “This is the original version.”
It’s like telling your teacher, “This is my final draft—check this one!”
Step 6: Do You Have a Secure Site (HTTPS)?
Always use HTTPS, not HTTP. That little padlock next to your URL? It means your website is safe. Google prefers secure websites. And so do your visitors.
Let me know if you’d like this article restructured into a blog format or turned into a downloadable guide/PDF!
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