If you want to grow your business online, SEO (Search Engine Optimization) is a must. But here’s the big question: Should you handle it in-house or hire an SEO agency? Let’s break down both options, so you can decide which one works best for you.
In-house SEO means hiring a dedicated team or person to handle all your SEO tasks. This person or team is part of your company and works only for your business They focus on improving your website, content, and online profile to increase your ranking and presence on search engines like Google.
✅ Pros of In-House SEO
Better Understanding of Your Business
Because they focus solely on your business, they gain a deep understanding of your brand, products, and target audience. This helps them create tailored strategies that align with your business goals.
Full Control Over Strategies
You get to decide what SEO strategies to implement and when. You can make quick changes without waiting for approvals or going through third parties.
Faster Communication
Since they’re part of your team, communication is quicker and easier. Need a last-minute update? Just walk over and ask.
❌ Cons of In-House SEO
Expensive
Employing a dedicated SEO specialist or team can come with a hefty price tag. You’ll have to cover salaries, benefits, and the expenses of essential SEO tools. To get an idea of costs, check out our article on How Much Does It Cost to Hire a Digital Marketing Agency for SEO?
High Turnover
SEO experts may leave for better opportunities, and finding replacements can be time-consuming.
Limited Experience
Your in-house team might only know what works for your industry. They might miss out on the diverse expertise that agencies gain from handling multiple clients across different industries.
Resource Limitations
Your in-house team may not have all the specialized skills, like technical SEO or content creation. For example, they might struggle with Technical SEO.
What Is an SEO Agency?
An SEO agency is a team of specialists committed to excelling in all areas of search engine optimization. They handle multiple clients, taking care of tasks like researching keywords, creating content, building links, and optimizing technical aspects.
✅ Pros of Hiring an SEO Agency
Access to a Variety of Experts
Industry Experience
Agencies collaborate with diverse businesses, giving them insight into effective strategies across various industries. This gives them a broader perspective on SEO tactics.
Advanced Tools and Resources
Agencies leverage advanced SEO tools that support keyword research, data analysis, and more.
Strategic Guidance
They can provide data-driven strategies to help you achieve long-term SEO success. To learn more about effective SEO strategies, check out our article on SEO Techniques & Strategies.
❌ Cons of Hiring an SEO Agency
Less Control
You won’t have as much say over every detail since the agency will manage most of the work.
Communication Delays
You might not get immediate responses, especially if the agency is handling multiple clients at once.
Staff Turnover
If your main contact at the agency leaves, it might affect your project.
Which Is Right for You?
- Choosing whether to go with in-house SEO or an agency largely depends on how much you can spend, how big your business is, and what your goals are.
- If you want to keep everything in-house and have the budget to hire and train a team, go for in-house SEO.
- If you’re looking for a cost-effective way to access a variety of skills and strategies, hiring an agency is a smart move.
Still unsure? Check out our Beginner-Friendly SEO Topics to learn more about SEO basics, or reach out to us at Brandbizztech for personalized guidance.